Submitted By
Tammie Grossman, Director, Development Customer Services
Reviewed By
AMZ
Agenda Item Title
Title
A Resolution Approving a Professional Services Agreement With the Oak Park-River Forest Chamber of Commerce to Create a 2021 Holiday Gift Guide for the Benefit of the Oak Park Business Community in an Amount Not to Exceed $10,000 and Authorizing its Execution
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Overview
Overview
In 2021, as part of the American Recovery Plan Act (ARPA) listening sessions, businesses indicated that the Holiday Gift guide would be an important marketing tool this coming holiday season. Village staff is recommending entering into a contract with the Oak Park River Forest Chamber of Commerce to create a 2021 Holiday Gift guide for the benefit of the Oak Park business community.
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Recommendation
Recommendation
Approve the Resolution
Fiscal Impact
$10,000 would be allocated under the American Recovery Plan Act (ARPA) funds.
Background
Since the onset of the COVID-19 pandemic in Illinois, local retail and restaurants have operated with significant capacity restrictions ranging from online and curbside services only to limited indoor capacity. Additionally, due to the rapidly changing nature of the rate of positive cases and community spread of COVID-19, often commercial retail and restaurant businesses public health guidance and operating restrictions have changed rapidly and with short notification.
At the November 9, 2020 Village Board meeting, a request for proposals was discussed to create and provide a shop local/dine local campaign and/or other concepts to support the retail/restaurant economy in Oak Park. At the November 23, 2020 Village Board meeting, staff reported that the Business Recovery Task force recommended that the Village enter into an agreement with a company names a5 to create a marketing campaign. As a part of that campaign, a5 created a 2020 Holiday Gift Guide for the benefit of Oak Park businesses. The response to the 2020 Holiday Gi...
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