Submitted By
Dan Yopchick, Chief Communications Officer
Agenda Item Title
Title
A Presentation and Discussion of a Brand Refresh Project for the Village of Oak Park
End
Overview
Overview
This project is in alignment with one of the Board's priorities under the established goal of Vibrant, Diverse, Connected Neighorhoods. Specifically, the priority is to create opportunities for neighborhood and community engagement. Board direction calls for the implementation of a brand story that clearly articulates the Village's vision, mission and core values. Further, this brand refresh will modernize the brand standards and style guide in order to better unify the image, tone and messaging delivered by the Village.
End
Anticipated Actions/Commitments
Recommendation
The Board will be provided periodic updates as it relates to the implementation of the refreshed branding materials. Staff will work diligently to make any necessary changes as quickly and effectively as possible, while acknowledging that this type of shift cannot happen overnight. The Board may be asked to provide future direction on the priority of future modifications and alterations.
Report
The Village Manager and staff identified the need to thoroughly examine the Village of Oak Park's (VOP) brand. As described on the VOP website today, "Created and first used in the mid 1970s, the current version is an update to the the original logo and was introduced in the late 1990s. The update to the logo included a new type style for the words Oak Park and was meant to provide a distinctive forward-looking appearance built on traditional foundation. The color green was chosen as the signature color because Oak Park is a community named for a place filled with trees..." The "current" graphic standards manual was originally published in 2000.
Within the Village Manager's authority, VOP staff collaborated with a local firm, Famous Victory (FV), that specializes in brand development along with strategy and ...
Click here for full text