Submitted By
Cara Pavlicek, Village Manager
Reviewed By
LKS
Agenda Item Title
Title
Presentation of Proposals for Business Community Support for Discussion and Staff Direction
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Overview
Overview
At the November 9, 2020 Village Board meeting the Village Manager was directed to accepted proposals for various business community support efforts including but not limited to marketing shop local, grants, promotions, etc. in an effort to create economic opportunities for local retailers and restaurants impacted by the COVID-19 mitigation measures. Proposals are anticipated be received and attached to this item no later than Monday morning November 16, 2020.
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Recommendation
Recommendation
Discussion and direction is requested.
Fiscal Impact
The proposals are expected to contain professional fees and reimbursable costs.
Background
Since the onset of the COVID-19 pandemic in Illinois, local retail and restaurants have operated with significant capacity restrictions ranging from online and curbside services only to limited indoor capacity. Additionally, due to the rapidly changing nature of the rate of positive cases and community spread of COVID-19 often retail and restaurant public health guidance and operating restrictions have changed rapidly and with short notification.
At the November 9, 2020 Village Board meeting, a request for proposals was discussed with the desire that as soon as March 16, 2020, the Village Board could deliberate both the funding and strategies for a single, professional approach to creating a shop local/dine local campaign and/or other concepts to support the retail/restaurant economy in Oak Park.
Staff has met with both Business Task Force and local advertising/branding/marketing firms and we anticipate two - three proposals will be provided for staff review and recommendation to the Village Board.
It is anticipated the proposals and recommendations will be updated as a part of this agenda item no later than Monday...
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